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Singapore, 14 July 2004
Service excellence will once again take centre-stage as the Singapore
Tourism Board (STB) kicks off the nominations for the 19th Tourism Awards
on 15 July 2004. Nominations will close on 31 October 2004. The Tourism
Awards is part of the STB’s efforts to elevate the tourism industry’s
service standard as well as encourage the industry to innovate and create
unique Singapore experiences and distinctive service elements to enhance
Singapore’s competitiveness.
To encourage more local and foreign participation, nominations can
be submitted either online (via the Tourism Awards website at www.tourismawards.com),
through a local toll-free hotline (1800-4AWARDS/ 1800-4-292737), or
via the official forms made available at 1,700 locations island-wide
including restaurants, hotels, attractions, shopping centres, retail
outlets, all Singapore Visitor Centres, as well as the STB’s overseas
offices. Participants who submit their nominations online can stand
to win attractive lucky draw prizes worth up to S$1,000 each.
The annual Tourism Awards, organised by the STB, will be in its 19th
year in 2005. The number of awards has grown to 26 – of which 22
are open to public nominations. 2005 will see the introduction of two
new awards; Best BTMICE Event Experience and Best Sightseeing / Leisure
/ Educational Programme. These two awards recognize industry players
who have harnessed innovation and creativity to enhance Singapore’s
status as a premier destination to business travellers, Free and Independent
Travellers (FIT) and overseas students. Five existing awards have also
been renamed to reflect the greater emphasis on innovation, creativity
and the experiential factors. (Please refer to Annex A for the full
list of awards and criteria.)
As a form of recognition and to enhance the value of the awards, the
STB will also present the “Tourism Awards Finalist” and “Tourism
Awards Winner” decals to the finalists and winners respectively.
More details on the 19th Tourism Awards and past Tourism Awards are
available at www.tourismawards.com
Annex A
19th Tourism Awards
(Awards numbered 5 to 26 as listed below are open for public nominations.)
1. Outstanding Contribution to
Tourism
Eligibility
Honours an individual or organisation whose contributions have had a significant
impact on the development of tourism in Singapore. Vision, dedication
and commitment to the future of tourism are the qualities, which will
distinguish the recipient in earning the respect of all in the industry
and Singaporeans in general.
2. Tourism Entrepreneur of the
Year
Eligibility
Recognises outstanding individuals who have applied their business acumen,
creativity and innovative talents to assist in the growth and development
of the tourism industry in Singapore. Entrepreneurial and leadership skills
are among the qualities that will distinguish the recipient, who has also
been responsible for growth in the financial or operating performance
of the organisation concerned.
3. Best New Tourism Entrepreneur
of the Year
(Renamed award, previously known as “Most Promising Tourism Star
of the Year”)
Eligibility
Recognises an ‘up-and coming’ organisation and/or individual
that has been in the tourism industry for three years or less. Determination,
enterprising, visions for the future of tourism and product innovation
are among the qualities that will distinguish the recipient, who has also
shown potential to generate economic returns in the near future.
4. Special Recognition Award
Eligibility
Recognises individuals or organisations that have made exceptional contributions
to the tourism industry in Singapore.
5. Best BTMICE Event Experience
(New award)
Eligibility
Open to all events held in Singapore over the past year relating to the
BTMICE arena that offered a memorable and rewarding experience.
6. Best Sightseeing /Leisure/Educational
Programme (New award)
Eligibility
Open to harbour / river cruise operators, travel agencies and/or service
providers and tour operators offering sightseeing tours, leisure or educational
programmes.
7. Best Shopping Experience –
Specialty Store
(Renamed award, previously known as “Most Memorable Shopping Experience
– Retail Outlet”)
Eligibility
Open to all specialty stores in Singapore.
8. Best Shopping Experience –
Department Store
(Renamed award, previously known as “Most Memorable Shopping Experience
– Retail Outlet”)
Eligibility
Open to all department stores in Singapore.
9. Best Shopping Experience –
Shopping Centre
(Renamed award, previously known as “Most Memorable Shopping Experience
– Shopping Centre”)
Eligibility
Open to all shopping centres in Singapore.
10. Best Accommodation Experience
Eligibility
Open to all hotels in Singapore
11. Best Event Experience
Eligibility
Open to all events relating to the performing arts (e.g. theatre, dance
and popular entertainment), the visual arts (e.g. art exhibitions, fairs
and auctions), festivals (e.g. food, comedy, children or film), sports
and special events (e.g. a festive spirit; unique or that once-in-a-lifetime
offering; cultural, traditional or community roots) that offer a memorable
and entertaining experience.
12.Best Leisure Attraction Experience
(Renamed award, previously known as “Best Leisure Experience”)
Eligibility
Open to all leisure attractions in Singapore.
13. Best Nightspot Experience
Eligibility
Open to all nightspots in Singapore featuring entertainment, music or
dancing.
14. Best Spa Experience
Eligibility
Open to all spas in Singapore offering products or services that enhance
wellness.
15. Best Singapore Travel Experience
– China
Eligibility
Open to tour operators from China, in conjunction with the local travel
agencies, that actively sell and promote travel to Singapore for leisure,
business, healthcare or education purposes.
16. Best Singapore Travel Experience
– India
Open to tour operators from India, in conjunction with the local
travel agencies, that actively sell and promote travel to Singapore for
leisure, business, healthcare or education purposes.
17. Best Singapore Travel Experience
– Japan
Eligibility
Open to tour operators from Japan, in conjunction with the local travel
agencies, that actively sell and promote travel to Singapore for leisure,
business, healthcare or education purposes.
18. Best Singapore Travel Experience
– Europe / North America
Eligibility
Open to tour operators from Europe and North America, in conjunction with
the local travel agencies, that actively sell and promote travel to Singapore
for leisure, business, healthcare or education purposes.
19. Most Innovative Marketing Effort
by a Foreign Tour Operator and/or Airline
Eligibility
Open to all foreign tour operators and/or local and foreign airlines that
promote travel to Singapore.
20. Tourism Host of the Year –
Hotel
Eligibility
Open to front-line employees of hotels in Singapore.
21. Tourism Host of the Year -
Leisure Attraction
Eligibility
Open to all front-line employees of leisure attractions in Singapore.
22. Tourism Host of the Year –
Restaurant
Eligibility
Open to all front-line employees of restaurants and hotel food and beverage
outlets in Singapore.
23. Tourism Host of the Year –
Retail
Eligibility
Open to all front-line employees of department stores and specialty shops
in Singapore.
24. Tourism Host of the Year -
Tour Guiding
Eligibility
Open to all licensed tour guides in Singapore.
25. Tourism Host of the Year -
Transport (Taxi)
Eligibility
Open to all licensed taxi drivers in Singapore.
26. Tourism Host of the Year -
Travel Agency
Eligibility
Open to all front-line employees of licensed travel agencies in Singapore.
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